Chris Moerdyk
Chris Moerdyk is a media and marketing analyst and former newspaper and television journalist. He was a founding board member of the Media Development and Diversity Agency, a joint venture between the South African government and private sector media owners. He serves on the advisory board of The Media magazine.
The writing on the wall

The writing on the wall

by | May 13, 2020

African media: where are the marketers? Marketing is vital in identifying how to monetise not only digital platforms but also traditional media This has been particularly evident in the continent’s newspaper industry, which has distinguished itself with what could...

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Chris Moerdyk
Chris Moerdyk is a media and marketing analyst and former newspaper and television journalist. He was a founding board member of the Media Development and Diversity Agency, a joint venture between the South African government and private sector media owners. He serves on the advisory board of The Media magazine.
The writing on the wall

The writing on the wall

by | May 13, 2020 | ,

African media: where are the marketers? Marketing is vital in identifying how to monetise not only digital platforms but also traditional media This has been particularly evident in the continent’s newspaper industry, which has distinguished itself with what could...